Content is the key, staying true to your self, your style is most important. All the info is out there now on how to start a blog/website, what platform to use, which gear is right for photography. Find your area of interest and do research about it. Grow your audience first with content and after you have a substantial following you can professionally approach brands for collaboration by sending across your media kits.
RK : First of all, thanks a lot for accepting our invitation for an interview. Please say something about you. About your career as a fashion influencer & model. How did you get started?
Nikita : Thank you for the invitation it’s always a delight to talk about my blogging journey. Well my name is Nikita Madhani, I am born and brought up in Mumbai, I am a Mechanical Engineer and have a MBA degree, I have also completed a course in Management of Fashion and Luxury Companies. I have been blogging for more than 6 years now, which started, as a mere creative outlet has now become a full-fledged business.
RK : You have an exceptionally unique look. Where does your style savvy come from, and where do you get your inspiration?
Nikita : Thank you so much for the kind words. For me style is about Expression, expressing my individuality, inspiration is everywhere out there but if one wants to create an unique style identity then its essential to channel your personal likes and preferences in your style.
RK : Do you see yourself as an “influencer”, and if so, what does that mean to you?
Nikita : I would call myself a FASHION BLOGGER first because blogging is the core of it, Influencing is something which has come after establishing my brand name in the blogging and fashion industry.
RK : When did you start blogging/ social media, and what was your motivation for getting started?
Nikita : When I started blogging back in 2012, the concept of fashion blogging was totally unheard of, blogs were very casual and a personal website to document outfits and Fashion/Styling was an alien concept. Being one of the first movers in Fashion blogging in India and first Luxury Fashion blogger in India was certainly not a cakewalk, this journey has surely had it’s ups and downs, but it feels really great to inspire so many people everyday at so many levels.
RK : Do you have specific blog/ social media influencer aspirations, and if so what are they?
Nikita : Creating a unique identity and brand image. Keep on inspiring people and growing my community even bigger, this platform gives me a chance to inspire so many young women out there and I want to share my ideas, my love for fashion with even more wonderful people.
RK : As an influencer are there particular brands you work with now? W