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Interview with Fashion Designer Anusha Shaikh – Retro Kolkata Magazine

© Anusha
Anusha's was never for designing the typical. We give a blessed of the opposite fashion to that of the base. We make Indo westerns, indo-Egyptian, western classics, etc. For example, on the pure Indian based fabric, the detailing of pure Zardozi been done, and surprisingly ending the outfit as a Blazer suit rather ethnic.

RK : First of all thanks a lot for accepting our invitation for an interview. it’s a great pleasure to have you as our Guest. Let’s start from the first question… Let’s have a jump into the past. What was your dream since you were a kid? …what would you like to do?

Anusha : As a child I wasn't sure of things coming my way so as how it happens in every student's life my dreams kept switching from one to another. My goals kept changing.

RK : When did you first realize you wanted to pursue a career as a designer?

Anusha : I was 13, when I had planned of my label Anusha's. Things initially seemed impossible as a girl from Muslim family, where no daughters were permitted to work, choose the fashion industry.

RK : What is most challenging about a career in fashion design?

Anusha : With business aspect, today's fashion industry is growing to such a wide extent with new emerging designers and label each day. The most challenging thing currently is surviving among the competitors and innovating ideas each time with changes and making trends.

RK : Your designs are very creative, where do you get the inspiration for your designs?

Anusha : ‘History of fashion’. Our fashion history is so creative and it has evolved to a great extent .So many countries with so many creative traditions each era surprises us with the tremendous and innovative changes within decades. So, fashion history has been inspiring me every time when the making of my creation happens.

© Anusha Shaikh

RK : Out of all of your designs to date, what would you consider your personal favourite and why?

Anusha : There are so many designs I have made but I remember then was this Quinceanera gown with the embossed texture, grey in colour, the structure of this gown took the whole of a month and almost 45 days for the making. This gown has show stopped twice and has always been the central of attraction.

RK : When starting a new collection, where do you begin? What’s the process when you design a new collection?

Anusha : Step 1) during the making begins with the inspiration of the design following with the fabric Sourcing that compliments the inspirational design, forming the structure of the design.

Post which happens the pattern making and then the detailings done by the kaarigar's .Once the handwork of the garment is completed ,it's forwarded for the stitching process. Lastly that happen is the finishing and labeling of the outfit.

© Anusha Shaikh

RK : Today, Anusha’s is a familiar name in fashion around the globe. Could you please tell us a bit about the evolution of the brand?

Anusha : Anusha was launched in 2017 soon after I finished pursing my graduation and MD in Fashion Designing. I began participating in Fashion Shows held in Bangalore, where I started promoting my label among the niche market in Bangalore. Later, I collaborated with the multi designer stores at Indiranagar, namely, Nadira Couture and IZA. Months later, I happened to organize my Fashion Show, one of its kind of an event, where Specially abled walked the ramp (details of the show will be provided if required). A year after this, "Anusha's " happened to launch it's first ever designer space in Goa. Currently, collaborating with celebrity fashion stylist in Mumbai.

RK : In your own words, how would you describe the signature/classic Anusha’s style?

Anusha : Anusha's was never for designing the typical. We give a blessed of the opposite fashion to that of the base. We make Indo westerns, indo-Egyptian, western classics, etc. For example, on the pure Indian based fabric, the detailing of pure Zardozi been done, and surprisingly ending the outfit as a Blazer suit rather ethnic.

© Anusha Shaikh

RK : So let’s talk about your ‘Indo Egyptian’ Collection, which is stunning. What’s your top pick from the ‘Indo Egyptian’ collection?

Anusha : Well Indo Egyptian has always been in the hot picks from my collection using the traditional Indian fabrics and patterning it Egyptian, accessorizing it with well Egyptian accessories. Among these the favourite was the bottle green body hugging gown with gold body chain around the neck and upper bodice.

RK : Can you name a celebrity look you’ve loved in your designs?

Anusha : I remember Yuvika Chaudhary show stopping in the vibrant red lehenga for my fashion show named Runway inspiration in Goa she carried the lehenga so gracefully with the elegant high bun and Temple jewellery accessories.

© Anusha Shaikh

RK :Are you more intuitive or more analytical when you are designing?

Anusha : Analytical I I make designs the practical for the people around to carry depending as per how extravagant it should seem, as previously mentioned we custom make.

RK : What skills according to you are necessary for a successful fashion designer?

Anusha : Very designer is creative and have innovative minds. But what's more Important is how well they express it on their work. The art of making weighs heavier then the piece of creative imagination.

© Anusha Shaikh

RK : We (Retro Kolkata) are trying to build one single stage for all the artists, because we believe that artists are the most beautiful creation of God and geographical boundary can never break their unity and harmony. Please say something about our initiative and any special message for your followers.

Anusha : Firstly, thank you so much for reaching out to me. I'm so excited to be a part of this. Retro magazine is doing a great job and helping the artist and creative talents promote their work. Also, u would like to thank all those who have been supporting me and encouraging me for always being there for me, and liking my work.


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